On this campaign, we've worked with Noah Harris – the amazing director behind the Gorillaz music videos, air identity for UK TV channel E4 awarded with D&AD yellow pencil (and many more), and now Toyota – Beyond Zero. So you can imagine HOW COOL was that. From the postproduction perspective, it was all about the portals created from various matters – liquid, smoke, electricity. Everything to showcase the evolutionary journey that began in 1997 with Hybrid and continues with Plug-in Hybrids and Battery-Electric vehicles. For Toyota, it's one more step in electrification.
The campaign followed with the outdoor across Europe too. Key visuals on our side too!
This is a director's cut.
