Sports Direct – Dream Big

Client

Sports Direct

Agency

MOX London

Production

Stink Films

Director

LOOSE

Postproduction

Juice

This season, we have teamed up with Stink Films to celebrate this wonderful, but undoubtedly hectic, time of the year.

Our contribution involves the integration of visual effects and post-production work that elevated the commercial’s storytelling, delivering a holiday experience that truly comes to life on screen.

Follow Macy as she sets out on a journey to make her holiday wish come true, challenging some British national sporting treasures in a playful dream sequence (enhanced with our CGI!). It includes a boxing showdown against Conor Benn, a shoot-out against England Lioness Alessia Russo, and a sprint finish against Zharnel Hughes.

VFX Supervisor & Art Director

Krystian Dulnik

Producer

Radosław Idczak

Compositing Lead

Selim Sykut

Assets Lead

Piotr Kujko

Animation Lead

Tomasz Woroniak

Art Lead

Wojciech Magierski

Lighting & Rendering Lead

Tomasz Gugała

Layout Artists

Wojtek Tunikowski, Jerzy Sieroń

Asset Artists

Tomasz Gugała, Kacper Kyc, Katia Vasylenko, Ewa Plecka, Marlena Zadros, Marcin Matczuk

Animation Artists

Radosław Grec, Leon Ziemianowicz, Jerzy Sieroń

DMP Artist

Jakub Rupa

Lighting & Rendering Artists

Tomasz Gugała, Leon Ziemianowicz

Compositing Artist

Selim Sykut, Krzysztof Łucki, Przemysław Czapla, Sergiusz Talashka, Justyna Podżorny, Tomasz Głowiak, Tomasz Potakowski, Piotr Raczek, Szymon Jąkała, Jadwiga Pietras, Eugene Bondar, Bartłomiej Borysiewicz, Leon Ziemianowicz, Marcin Woźniacki

On-set VFX Supervisor

Krzysztof Łucki

Team Coordinator

Maciej Tunikowski, Emilia Dziekan

Conform/Data Wrangling

Jakub Wrzalik, Fazal Khan

IT Team

Jarosław Ćwirzeń, Bartosz Schmar

Pipeline Developer

Tomasz Szymski

Post-production support

alien.vision, Dash Dot Creations, FusionFX

Color Grading

Glassworks

Tracking & Roto support

Root VFX