SAMSUNG – Xcover Pro

Agency

DiMassimo Goldstein

Production

Bonfire

Postproduction

Juice

Samsung’s previous campaigns were starring actors. This time COVID made that impossible. A full CG spot was the way to go! The XcoverPro official global campaign – done remotely in 5 weeks. This video is a tribute to essential workers, as the smartphone is dedicated to them. It’s perfect for these trying times – durable, fitted to work in various conditions.

Client

Samsung

Production Studio

Bonfire

Creative Director

Aron Baxter

Producer

Tierney Farrell

Agency

DiMassimo Goldstein

Executive Creative Director

Paul Fix

Creative Director

Chris Martin

Art Director

Ernest Chan

Producer

Karen Tomlin

Postproduction Studio

Juice

Postproduction Support

Dash Dot Creations

Producer

Jurand Szela

Art Director

Marcin Karolewski

CG Supervisors

Selim Sykut, Andrzej Sykut

Asset Artists

Piotr Koczan, Kacper Kyc, Patrycja Boś, Daria Szczypiorowska, Jakub Mrozek, Łukasz Kubiński, Julia Szmit

Character Artists

Patrycja Boś, Kacper Kyc, Katarzyna Seńczuk, Przemysław Nawrocki,

Grooming Artist

Jarosław Handrysik

Texturing & Shading Artists

Andrzej Sykut, Patrycja Boś, Daria Szczypiorowska, Kacper Kyc

Rigging Artists

Marcin Orzechowski, Tymoteusz Juras

Layout Director

Tomek Woroniak

Layout Artists

Tomek Woroniak, Anna Kuczyńska, Paweł Żugaj, Tymoteusz Juras

Animation Artists

Anna Kuczyńska, Marcin Orzechowski, Martyna Marek, Tymoteusz Juras, Paweł Żugaj, Waldek Nalepa, Monika Migdalska, Adrian Adamus-Cepa

Mocap Artits

Aleksandra Kugacz-Semerci, Dawid Mońka,

Mocap Record

Waldemar Nalepa

Assembly & Rendering

Andrzej Sykut, Tomasz Gugała, Łukasz Walicki,

Compositing Artists

Selim Sykut, Łukasz Walicki

Concept Artits

Marcin Karolewski, Ikhwan Walliyuddin

Cloth Sim Artist

Marcin Orzechowski

FX Artist

Paweł Pojedynek