PSA – Start with Connection

PSA – Start with Connection

Client
Partnership to End Addiction
Agency
DiMassimo Goldstein
Postproduction
Juice

It's never easy to talk about sensitive issues. Sometimes, not the words but a metaphor and visuals might be the key to start the conversation. This is one of the examples – and we're very proud to be a part of it. We've teamed up with our friends at Bonfire to create a fully CGI stop motion film for Partnership to End Addiction representing making a connection with a loved one who is suffering from addiction. We paid a lot of attention to details when designing characters and environment assets – it was all about a dollhouse, but filled with marionettes, instead of the plastic pink...
The Lumineers created the track, also focused on addiction and recovery.

There is always hope.
www.drugfree.org

This Beautiful Animation For an Addiction Charity Shows the Power of Love and Support” – AdWeek

  • Client

    • Partnership to End Addiction
  • CMO

    • Emily Moyer
  • Agency

    • DiMassimo Goldstein
  • ECD

    • Paul Fix
  • CD

    • Chris Martin
  • Head of Design/CD

    • Claudia Mark
  • ACD

    • Trevor Hickey
    • Katie Renfroe
  • Associate Design Director

    • Matt Peters
  • Senior Designer

    • Jo Rooney
  • Art Director

    • Ernest Chan
  • Director of Integrated Production

    • Karen Tomlin
  • Studio Director

    • Quentin Webb
  • Animation Studios

    • Bonfire
    • Juice
  • Creative Director

    • Aron Baxter
  • Co-Creative Director

    • Brendan O’Neil
  • Producer

    • Tierney Farrell
  • Producer

    • Olga Rabiecka
  • CG Supervisor

    • Jakub Wrzalik
  • Art Director & Character Artist

    • Hanna Czyżewska
  • Concept Artists

    • Hanna Czyżewska
    • Zuzanna Gałuszka
    • Przemysław Nawrocki
    • Tomasz Świżewski
    • Magdalena Potakowska
    • Wojciech Pijecki
  • Layout Artists

    • Jakub Wrzalik
    • Tomasz Woroniak
    • Paweł Żugaj
  • Music Supervision/Sound Design

    • JSM MUSIC
  • CCO/CEO

    • Joel Simon
  • VP/Executive Producer

    • Jeff Fiorello
  • Sound Design

    • Nathan Kil
  • Audio Post

    • Gramercy Post –
  • Studio Manager

    • James Spano
  • Mixer

    • Siara Spreen
  • Music

    • The Lumineers “Salt And The Sea”
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