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MITSUBISHI e-Yi – Concept Car

Agency
Hakuhodo
Director
Michał Misiński
Postproduction
Juice
Sound
Juice

It’s really happening. We can add another Mitsubishi commercial to our portfolio. But this is one is special for many reasons: this is a concept car introduced at Shanghai Motor Show 2019, it’s directed by our man Michał Misiński, our Juice team was responsible for the whole process – production & postproduction, but many more people made it happen. Video-shoot took place in Shanghai and Frankfurt – why Frankfurt? Because while the car was being brought from Tokyo to Geneva, Frankfurt was the only available “pit-stop” to capture car from inside. To create this video we’ve visited 2 different continents, there’re really no barriers nowadays. You, people, are amazing, thank you all!

This is the director’s cut.

Client
Mitsubishi Motors
Agency
Hakuhodo
Creatives
Morihiko Hasebe, Hiroki Nagoshi
Director
Michał Misiński
DOP
Monika Lenczewska, Sebastian Miłaszewski
1st AD
Iwo Barycz, Aron Kwan
Talents
Hueiping Liou, Steven M’Q, Nathan Tyler Komilos, Yule Lai
Production & Postproduction
Juice
Executive Producers
Natalia Lasota, Michał Dwojak-Hara
Producers
Maciek Gołębiowski, Yui Nakagami
CG Supervisor
Tomasz Dyrduła
On-Set VFX Supervisor
Paweł Białowąs
Art Director
Sykut Selim
Assets Artists
Patrycja Boś, Andrzej Sykut, Łukasz Walicki, Daria Szczypiorowska
Layout/Animation Artists
Anna Kuczyńska, Marcin Orzechowski
FX Artist
Kamil Kryński
Lighting Artists
Tomasz Gugała, Jarosław Handrysik, Andrzej Sykut, Łukasz Walicki, Seweryn Czarnecki, Andrzej Przydatek, Tomasz Przydatek
Compositing Artists
Sykut Selim, Wojciech Świątkiewicz, Seweryn Czarnecki, Andrzej Przydatek, Tomasz Przydatek, Paweł Białowąs
Edit
Janek Wierzbicki
Online Artist
Masahiro Kato
Color Grading
Ben Conkey
Sound
Juice
Sound Design Artists
Kuba Pietrzak, Michał Wróblewski

Production China

Executive Producer
Tanya Wu
Production Manager
George Xu
Production Coordinator
Jluyi Li
Location Manager
Shuguang You
Line Producer
Tong Tong
Production Assistant
Huang Liu
Camera Department
Junhui Wang, Tao Liang, Mengqui Zhang, Bozhe Wang, Zhao Yue, Junhang Zhou, Yicheng Wang
DIT
Yunhai Liu
Grip Department
Qi Lin, Senlin Xu, Jia Zeng, Hao Fu
Gaffer
Huagang Chen
Electric Department
Baodong Tan, Qiang Qu, Shuishui Li, Quizuo Qu, Cece Hui, Yuping Xiang, Tao Ren, Hao Fu
Drone Department
Yi Feng, Qianhong Zhan
Prop Department
Qiang Li, Hui Chen, Zheniong Liang, Mengchao Li
Casting
Tu Dou, Llying Ding
Stylist
Xiaofeng Yan
Wardrobe & make up
Manman Yuan, Yipei Zhao, Yinglan Cheng
BTS
Big Fish
Runners
Qi Zhong Production Service, Longchao Mei, Bin Xu, Xiaofei Wang, Weitao Zhang, Jie Wang, Mengjian Hu
Picture Car
Xuefei Li, Jianhuai Meng, Mengyang Cao
Driver
Qingtao Li
Crafty Service
Gong Yu, Jun Zhai
Transport
Shuguang You
Camera cars & trailers
Haifeng Xia, Bo Li, Gaoming Xu, Jiajun Xie, Shuqi Liu

Production Frankfurt

Sivax Mechanics
Mr. Onuki, Ms. Hayakawa
Production Managers
Paulina Gawecka, Bartek Glinski
Local Production Service
Gilbert Schwab
Studio Manager TV Skyline
Tim Antwerpes
Local Facility Manager
Stefan Munch
Set Design
Myk Myk Studio
Make-up Artist
Ola „Foka” Przyluska
Focus Puller
Marcin Studniarek
Camera Operator
Ludwik Pruszkowski
1st Assistant Camera
Michał Studniarek
Video Assist/DIT
Jan Konikowski
Grip – Grip 7
Robert „Batman” Łukowski, Marcin Skos
Light Rental
Heliograf
Gaffer
Maciek Gamdzyk
Sparks
Jakub Gamdzyk, Leszek Milek
Stage Hands
Yellowoz – Patryk Chudzik, Damian „Smola” Smolinski
Drivers
Marcin Targaszewski, Piotr Targaszewski
Catering
Mimi
Camera Rental
Panavision
Led Ves
Dominika Borawska, Marcin Wieczorek