BUICK ELECTRA – Concept Car

BUICK ELECTRA – Concept Car

Agency
Publicis
Production
Qianxi Media
Director
Li Zimo
Postproduction
Juice

It's always a good moment to start looking brightly into the future. And GM blazes a trail to do it right. The iconic Buick Electra is now being introduced as an all-electric crossover concept. It clearly comes from the long-distance future, remaining a space capsule. Our job was to transfer the futuristic concept car into the motion picture and keep the dreamy and yet minimalistic entourage at the same time. Among all the stages – massive art and simulation work, with on-set/WeChat/online supervision (COVID) during a few nights.

The concept was introduced at the end of 2020 in Shanghai.

Visit Juicy Workshop to read more about our approach and see behind the scenes process.

  • Client

    • GM | Buick
  • Agency

    • Publicis
  • Director

    • Li Zimo
  • 1st AD

    • Timon
  • DOP

    • Hang Hongbin
  • EP

    • Tiger Zhao
  • Assistant EP

    • Sandy Shi
  • Producer

    • Seedor Fu
  • Editor

    • Skull
  • On-Set Supervisor

    • Liang
  • Postproduction Studio

    • Juice
  • Postproduction Support

    • Dash Dot Creations
    • Frames CG
    • Production Root VFX
  • Producer

    • Olga Rabiecka
  • CG Supervisor

    • Jakub Wrzalik
  • Art Director

    • Wojciech Magierski
  • On-set Supervisors (remote)

    • Paweł Białowąs
    • Jakub Wrzalik
    • Olga Rabiecka
  • Concept Artists

    • Wojciech Magierski
    • Wojciech Pijecki
    • Maciej Haraf
    • Przemysław Nawrocki
    • Tomasz Świżewski
    • Magdalena Potakowska
  • Asset Artists

    • Piotr Koczan
    • Daria Szczypiorowska
    • Kacper Kyc
  • Texturing & Shading Artists

    • Piotr Koczan
    • Daria Szczypiorowska
    • Kacper Kyc
  • Rigging Artists

    • Paweł Żugaj
    • Tomasz Woroniak
  • Layout Artists

    • Jakub Wrzalik
    • Paweł Żugaj
    • Tomasz Woroniak
  • Animation Artists

    • Paweł Żugaj
    • Tomasz Woroniak
  • Simulation Artists

    • Kamil Kryński
    • Alicja Cygan
    • Piotr Korczyński
  • Lighting & Rendering Artists

    • Karol Próba
    • Łukasz Walicki
    • Tomasz Gugała
    • Alicja Cygan
    • Kamil Kryński
  • Compositing Artists

    • Tomasz Potakowski
    • Paweł Białowąs
    • Szymon Jaskuła
    • Wojciech Świątkiewicz
    • Krzysztof Łucki
    • Selim Sykut
  • IT

    • Jarosław Ćwirzeń
    • Tomasz Szymski
    • Bartek Schmar
  • Team Coordinator

    • Maciej Tunikowski
  • Music

    • JLSeven Team
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