Approved Vendor

BUICK ELECTRA – Concept Car

Agency
Publicis
Production
Qianxi Media
Director
Li Zimo
Postproduction
Juice

It’s always a good moment to start looking brightly into the future. And GM blazes a trail to do it right. The iconic Buick Electra is now being introduced as an all-electric crossover concept. It clearly comes from the long-distance future, remaining a space capsule. Our job was to transfer the futuristic concept car into the motion picture and keep the dreamy and yet minimalistic entourage at the same time. Among all the stages – massive art and simulation work, with on-set/WeChat/online supervision (COVID) during a few nights.

The concept was introduced at the end of 2020 in Shanghai.

Visit Guts to read more about our approach and see behind the scenes process.

Client
GM | Buick
Agency
Publicis
Director
Li Zimo
1st AD
Timon
DOP
Hang Hongbin
EP
Tiger Zhao
Assistant EP
Sandy Shi
Producer
Seedor Fu
Editor
Skull
On-Set Supervisor
Liang
Postproduction Studio
Juice
Postproduction Support
Dash Dot Creations, Frames CG, Production Root VFX
Producer
Olga Rabiecka
CG Supervisor
Jakub Wrzalik
Art Director
Wojciech Magierski
On-set Supervisors (remote)
Paweł Białowąs, Jakub Wrzalik, Olga Rabiecka
Concept Artists
Wojciech Magierski, Wojciech Pijecki, Maciej Haraf, Przemysław Nawrocki, Tomasz Świżewski, Magdalena Potakowska
Asset Artists
Piotr Koczan, Daria Szczypiorowska, Kacper Kyc
Texturing & Shading Artists
Piotr Koczan, Daria Szczypiorowska, Kacper Kyc
Rigging Artists
Paweł Żugaj, Tomasz Woroniak
Layout Artists
Jakub Wrzalik, Paweł Żugaj, Tomasz Woroniak
Animation Artists
Paweł Żugaj, Tomasz Woroniak
Simulation Artists
Kamil Kryński, Alicja Cygan, Piotr Korczyński
Lighting & Rendering Artists
Karol Próba, Łukasz Walicki, Tomasz Gugała, Alicja Cygan, Kamil Kryński
Compositing Artists
Tomasz Potakowski, Paweł Białowąs, Szymon Jaskuła, Wojciech Świątkiewicz, Krzysztof Łucki, Selim Sykut
IT
Jarosław Ćwirzeń, Tomasz Szymski, Bartek Schmar
Team Coordinator
Maciej Tunikowski
Music
JLSeven Team