Approved Vendor

BMW – Factory

Director
Alessandro Pacciani
Postproduction
Juice

425 horsepower, 0-60 in 4.1 seconds and 7:52 Nürburgring lap time speaks for itself. A unique car with unique performance. In order to highlight all of its beauty the team decided to place the vehicle in a very industrial environment. After filming the machine on a race track – specially prepared and set up for the shoot – the entire location was recreated to make it look like a very large refinery. Extremely detailed surroundings with the number of lights momentarily reaching tens of thousands.

The goal was to seamlessly blend the footage with carefully generated night scenario, sparingly lit by a foggy lighting. To create the mysterious, slightly dark mood of Nowhere City without losing the realism and distracting the viewer from the main attraction. The 90 seconds long ad – simply named “Factory Trailer” – achieves no less than that, emphasizing the predatory and aggressive nature of the car.

Director
Alessandro Pacciani
Postproduction Studio
Juice
VFX Supervisor
Jakub Knapik
Producer
Natalia Lasota
Art Directors
Jakub Knapik, Michal Misiński
Compositing Artists
Jakub Knapik, Arkadiusz Leszko
3D Artists
Łukasz Dziedziński, Michał Gościniak, Jakub Knapik, Arkadiusz Leszko, Daniel Niszczota, Mateusz Polechoński, Artur Szymczak
Concept Artist
Michał Misiński
Matte Painting Artists
Wojtek Magierski, Michał Misiński, Daniel Niszczota
FX Artist
Piotr Suchodolski
Compositing Support
Sylvester Lipiński, Krzysztof Łucki
IT
Tomek Kruszona
Sound Design & Mix
Source Sound Inc.L.A
Supervising Sound Designer & Mixer
Charles Deenen
Sound Designer
Csaba Wagner
Sound Editor
Braden Parkes
Car Recordists
John Fasal & Charles Deenen